Facebook is the largest social networking site in the world. Facebook has about 650 million users worldwide. Almost everyone is on Facebook. From teenagers to baby boomers, people from all walks of life are using Facebook. In this post, I am going to discuss the basics of personal branding on Facebook.

To sign up for an individual account you need to do the following:

1 Provide your first and last…

To say branding is misunderstood in the marketplace is a demonstrable understatement.

So, to shed some light and possibly help with an easy rule to remember, consider: whatever someone first thinks, when they think of you, your company, your product, etc., is pretty much the brand.

“Hey, do you know Joe?” “Yup, man…that dude is so funny!”

Funny is Joe’s brand, regardless of what he does and offers in a business sense.

“What did…

For someone who co-authored a book on how companies that succeed in leveraging this current wave of innovation, powered by the social, do so by turning their business processes into social processes, it may seem contradictory to now hear that you should not turn your business into a social business.

There are several reasons why those two…

Twitter is a great social networking site for people and brands to spread ideas quickly.  Twitter is also a great marketing tool for brands to promote products and services. Twitter has a few hundred million users worldwide. Getting started with Twitter is quick and easy. To get started using Twitter you need to do the following:

1 Click on the join link.

2 Provide your first and last name.

3 Provide a…